thank god for Rick Klotz of Freshjive.

heres an excerpt from the format mag interview with Rick Klotz of Freshjive, some points he is making pretty much embodies the "wehateyourbrand" mindstate.



"Generally, men having feminine characteristics is not an issue. What is suspect is men into streetstyle fiending for gear - characteristics generally associated with women - lining up and wasting time to get the latest limited edition gear, yes, trolling blogs to keep up with the latest gear. It’s like it’s become a lot of gear is just feeding off of itself, rather than the real life someones leading as an influence.

It’s another generalization, but there’s a lot of truth to it. I’ve been into gear all my life as well, it’s part of the reason I started the company. But there’s other things of interest in life. I don’t hang out with guys like this. I got my own crew. We troll town for new and fun things to see and do, not troll for the latest gear - we also troll all over town for female trolls! I could be a bit wrong. But from what I see in the niche streetwear media sure does appear this way. It is what it is, it’s part of business, but why do all these streetwear blogs only post gear? Why don’t they post other things of interest? It’s like all gear all the time! I know it sounds like I’m shooting myself in the foot, but this is what I think."


with that being said, WE HATE YOUR BRAND AND WE LOVE RICK KLOTZ!