biterphobia?

WEHATEYOURBRAND - About: We Hate Your Brand is a plan to preserve our passions. We believe that hate usually derives from an extended period of love, in any form being tampered with, diminshed or lost. Love is also a term that is used very loosely, so we use hate. The name is "tongue-in-cheek", used to contrast the abundance of hype and influx of uncreative ego-driven branding.

We Hate Your Brand is not a strike at specific brands or companies but rather a different approach to individualism within cultures we love.

We Hate Your Brand is our outlet, a blank canvas to illustrate our ideas.

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Fuck SoHo - Think Different:

Here are some details of the most controversial tee of Fall 2008. I repeat, “Fuck SoHo” is not a subliminal stab at any of the brands present, it is just a wake up call to society. SoHo is not the only place to cop some of the illest tees and the most exclusive kicks, there are places right in your backyard. Just do what the collection says, “Think Different”.



*a little too close for comfort in my most humble opinion. maybe it's just biterphobia?