The new trend for 2008

Who are we? What are we all about? What do you mean We Hate Your Brand? What Brands?

This is something we get a lot, we have been doing this for minute and those are some of the questions we get. So we launched our site including an about us now as time passed we begin to laugh even harder than before at what is happening... With the creators of dont believe the hypebeast back with satchel of gravel, influential people like steve vogel stepping out of the hype of the 'streetwear culture' or what it has become, articles such as Jamie Story's words in No Wear! and just recently I came across this shows the 'trendy' trend is beginning to die. This is what we have been saying and we knew it was only a matter of time others smartened up and started feeling the same. Once again one step a head of the rest. Now in the next year or two it will be exciting to see all the culture kids stepping 'out of the box' once again and back into plain and simple apparel and what brands actually last.

We Hate Your Brand - 1, World - 0

ahaha. its all love.

preach.

"However, I think that a lot of the brands out there need to start realizing this as well. The revolution has been televised, raped, and is over people. Streetwear and thus street culture is in its nature something revolutionary, or reactionary, but what the hundreds of brands (no pun intended) are doing right now is not. It is rehashing memories which (and let’s be honest here) most of them have never even had. They are regurgitating memories of people in You Tube videos."-Steven Vogel


real shit.